What is Public Relations
PR is:
Positive press the community comes in contact with and is identified with BSA.
Printed articles in
Church bulletins. Those that promote scouting and not just a calendar date or room assignment.
School newsletters. Those that promote scouting and not just a calendar date or room assignment.
Subdivision newsletters
Magazines
Community newspapers
Photographs of
School marquees. One photo per school per event
Neighborhood marquees. Counts once per event
Adopt a Hwy sign. Counts once a year
Television -
Get station's letter head saying dates and times of broadcast - counts once only unless the wording used. Not to be used for multiple loops and the District initiates it
Proof of school's internal video announcement . Letter from School secretary
Radio
Get station's letter head saying dates and times of broadcast - counts once only unless the wording used. Not to be used for multiple loops and the District initiates it
PR is not
Unit Website homepage
Calendar items from church or school websites
Posters in the schools or in store windows or yard signs
Billboards, are council Sponsored, not District Sponsored
Council or District sponsored event fliers
Photographs of an event unless it is a high profile community event and then only one per event
Mail outs
School night fliers
Rally fliers
Printed articles of associated organizations that do not specify BSA or some reference to BSA in their print
Please remember about Scouting in the News Award and the ribbons for them. We have 3 different ribbons a unit can
qualify for during the year or 36 pieces of articles.